THE RICH CAREER OF KANYE WEST
Having always wanted to create products under its own name, Kanye West begins its rise by creating the Pastelle brand. The American artist then collaborated with several streetwear brands such as Bape or even Nike .
Avant-garde and visionary to the end, Yes also partners with Louis Vuitton for a series of sneakers. Dissatisfied and frustrated by his various collaborations, it is in 2015 that he crosses paths with the sports equipment supplier Adidas , ready to offer him the creation of a common entity in the manner of Nike And Jordan . From this meeting was born the Yeezy brand, founded alongside Virgil Abloh , who would also launch his own brand Off-White and will become artistic director of the Louis Vuitton house in 2018 To 2021 , until his unfortunate death from cancer at the end of November.
ADIDAS x YEEZY, HISTORIC MODELS
There Yeezy 750 then becomes the first part of the Yeezy catalog. strongly resembling the Nike Air Yeezy II , a model from its previous partnership with Nike, it comes out in an extremely limited edition, makes the buzz and quickly unleashes the crowds. On the strength of this first success, Kanye West is doing it again and unveiling the model that will be the most popular and popular of his entire career as a footwear designer, the Yeezy Boost 350 . With his futuristic design , aerodynamic and its many colors ranging from the most sober to the most flashy, this pair quickly established itself as one of the most fashionable silhouettes of recent years.
It greatly contributes to popularize and democratize the system of limited edition sneakers that we know today with handpicked retailers as well as a draw system to win the right to buy. Other more avant-garde models, ranging from Yeezy Slide to the Yeezy Foam RNNR will reinforce Ye's position as a pioneer in sneaker culture.
BOOST AND PRIMEKNIT TECHNOLOGY
Kanye West attaches great importance to the finishes and materials used in the design of his silhouettes. Playing on the suede , mesh or even the 3M reflective fabrics , he does not hesitate to combine materials with each other. But what represents and symbolizes the flagship model of the Yeezy is the technology that accompanies the 350 . Adidas Boost technology was born from the collaboration between the team Adidas Innovation Team and group chemists BASF . They manage to revolutionize the sneaker and running market with a midsole composed of mini-particles to absorb shocks while redistributing energy in the stride. The Yeezy therefore becomes the ambassador of Boost, thus opening up its influence to the whole world.
Inevitably, the price has been adjusted in accordance with this technical level. For the Yeezy 350 V2 , using technology Boost , the retail price is placed at €220 , which makes it significantly more expensive than a sneaker like the Air Jordan 1 . For the Yeezy 700 , we find retail prices ranging from 240€ To 300€ .
But what makes this iconic shoe so comfortable is also its Primeknit fabric. It is characterized by a very flexible and very resistant weave taking the form of a seamless slipper. Once again, this technology designed primarily for running will combine with the influence of Yeezy to bring Adidas Lifestyle silhouettes back to the fore. In particular, we can see the Adiprene technology, offering great comfort, on the sole of the Yeezy 700 V3 or the Yeezy 500 . Also note the change in the materials used on the Yeezy Slide with foam EVA which guarantees unequaled comfort. For a perfect sneaker for both men and women, comfortable and with a real dimension of innovation in its design, Yeezy is the perfect choice.