THE BASIS OF URBAN CULTURE
Four decades after the creation of the slam dunk , Nike is just over ten years old and the popularity of basketball is booming. the year 1985 will go down as one of the most pivotal years for Nike Basketball since it marks the year of birth of the Nike Dunks .
Conceived from the momentum of a young design team, the basketball shoe Nike Dunks is driven by performance innovation that naturally translates into street style. The leather design has enhanced the interest of Nike for basketball and its obsession with creating shoes that improve the performance of athletes.
Originally imagined by the designer peter moore and called College Color High , the Nike Dunk was an artistic mix of different designs, a common practice at Nike for basketball sneakers of the 80s. The 1985 silhouette is inspired in particular by its big sister the Nike Air Force 1, born three years earlier.
THE NIKE DUNK LOW AND THESE UNPRECEDENTED COLLABORATIONS
As much as its role in the expansion of urban culture, collaborations on this model also have their part to play in the success of the Dunk Low. In fact, the year 2019 is concluded by a collaboration Nike Off White . The two brands offer 3 variations of the Dunk Low model in an unstructured leather style combining comfort and trend. These are the colors michigan , University Red And Pine Green .
The work done on these pairs is the starting point for new and never-before-seen collaborations, such as the collaboration between Nike and the American glacier Ben & Jerry's . The pair is leaked several times on the networks and gives way to growing hype around the release. THE May 26, 2020 , the public discovers the Nike SB Dunk Low Ben & Jerry's Chunky Dunky with sophisticated materials, with worked details and a style specific to the Ben & Jerry's universe. In addition to this, an edition Special Box was unveiled, a unique packaging of Ben&Jerry's ice cream pot housing the pair.
After several works alongside Nike, Like boys also imagine two variations of the Dunk Low in May 2020, in a sober and very trendy grey/black style. These collaborations in number are synonymous with success for the model which arrives on the front of the stage with several colors and variations...
NIKE DUNK LOW WOMEN AND MEN: ALWAYS TRENDS
The model has been a major player in the sneaker scene for several decades. Even today, Nike continues to unveil new colorways and new collaborations. This desire to make 2022 a landmark season for the silhouette is clearly affirmed by the American giant, as demonstrated by the multiple iterations of Nike Dunk High .
Earlier, in December 2019, through the collaboration with Off White on 3 versions of Dunk Low, the planet sneakers then rediscovers the model, creating a new craze. The Swoosh brand heard it of course and decided to imagine 4 variations inspired by the Nike Dunk High: Be True To Your School pack originally released in 1985 with the aim of returning to the basics and the sporty/retro aspect of the silhouette. We then discover the colors Kentucky , Syracuse then a few months later St John's , Brazil And Colors field .
Thanks to this resounding comeback, the model stands out as a must have undisputed. New releases remain frequent, always varied and original and thus make it possible to offer the public a wide range of bestseller . Remaining legendary, this model has captured two strong cultures that are basketball and skateboarding to energize the public's vision of these sneakers and become a symbol of these two areas.