CONVERSE FOR MEN AND WOMEN: THE ORIGINS
Converse , the iconic sneaker of a whole generation! Created in 1908 by Marquis Mills Converse , the brand is the originator of slip-resistant rubber soles. According to legend, it was when Marquis Mills Converse fell from his staircase that he decided to launch shoes with a rubber sole. rubber .
After city models and boots, the brand quickly diversified and entered the sports market. The sign hires a basketball player named chuck taylor as a commercial and released the Converse All Star in 1917. A basketball shoe that will become in the following years, legendary. Following this, in 1932, Converse printed Chuck Taylor's name on the model's badge, adorned with a blue star, marking the birth of the Converse Chuck Taylor All Star .
CONVERSE CHUCK TAYLOR SNEAKER: A LEGENDARY SNEAKERS
When you think Converse, you think Chuck Taylor. The former basketball player hired as a sales representative gives his name to the brand's iconic model. A rising base in fabric or in leather and an blue star on white background at the inner ankle have made this iconic pair famous.
Available in low stem but also in many colors or through different materials , the Chuck Taylor 70 has become a public favourite. It is also she who is, most of the time, the subject of collaborations between brands and Converse. The All Star has even become the ally of almost all styles . Whether with wide pants that will fall over the sneaker, shorter pants that will reveal the entire silhouette of the shoe or tighter pants with a lowtop model, the Converse Chuck Taylor will match all outfits and all situations. .
Became completely iconic in the world of sneakers, this Converse model has even inspired the greatest designers. At the house of Dior , sneakers B23 takes up the curves of the Converse Chuck Taylor.
CONVERSE RUN STAR HIKE: THE NEW CONVERSE WOMEN'S THICK SOLE SNEAKERS
Born in 2019 , the Converse Run Star Hike quickly established itself as a must have . Inspired by the timeless Chuck Taylor 70, this new model is the result of a collaboration between Converse and the Irish designer JW Anderson . The Run Star Hike takes the curves of the iconic Converse silhouette, with a few minor details. The high stem is still present, but the sole is much thicker . A toothed outsole spanning the entire length of the sole also makes its appearance and brings relief to the whole.
become very trend , these sneakers were initially produced in black and white, before being declined in multiple colors ranging from beige to brown through floral patterns. in version high Or low .
SYMBOL OF BASKETBALL AND CULTURE
During the Second World War, Converse provided the army with shoes and it was from the 1960s that the All Star took on a whole other gallon. Becoming the shoe of movie and rock stars, it shoes James Dean during the filming of "La Fureur de Vivre" and contributes to giving this pair a young and rebellious image. Elvis Presley , Mick Jagger and later Kurt Cobain have also supported this image. New, more colorful variations will then see the light of day as the model becomes more democratic.
At the beginning of 80s , the brand will sponsor basketball players like the very famous Magic Johnson . But new firms like, Nike And Adidas overshadowed Converse and in 2001, the company went bankrupt... It was its lifelong competitor, Nike, which bought the brand in 2003.
NEW CONVERSE COLLABORATIONS: OFF-WHITE, AMBUSH, CHINATOWN
converse returns to fashion and regains its status as a pair of youth in the early 2000s . Nike draws on iconic collaborations to amplify Converse's reach. We have seen twice Virgil Abloh , former artistic director of Men's collections Louis Vuitton , completely rethinking the Converse Chuck Taylor All Star 70 . The first version is adorned with a completely transparent cage leaving room for infinite style customization. The second silhouette is more classic with the affixing of typography Off White and a reminder of the brand's famous motif on the sole. Nike does not hesitate to use the Converse to create a direct link with the world of luxury . It is quite naturally that we see a surprising collaboration between the house Ambush and Converse. Yoon Ahn founder of the Japanese label offers us a technical and modern approach by revisiting the Converse All Star 70 . We thus find a white silhouette composed of yokes in the style techwear and the affixing of the Ambush logo on the heel.
After Ambush, it is always in luxury that Converse has been looking for inspiration. The brand founded in 1908 called on the Artistic Director of Dior Homme, Kim Jones , to design a new model with inspirations vintage . Still in the spirit of the Chuck Taylor 70, the former Louis Vuitton designer added a TPU cage transparent and a wave effect above the sole giving the impression that it is compensated. Finally, the name of the designer Kim Jones appears in particular on the tongue.
But the brand swoosh is not only interested in the world of luxury, it is above all the culture of streetwear which is consolidating its sneaker fan base. Nike gives the opportunity to the American label Chinatown Market to revisit the classic Converse model with once again the All-Star . The American brand is revolutionizing the model by integrating a UV technology . The white upper gives way to the daylight in a gorgeous purple and fushia pink color. The now Nike-owned brand has also worked several times with Carhartt on collections of sneakers at vintage looks including in particular the Fast Break OX Pro , the One Star OX Pro and the Chuck Taylor 70 Hi . Through its history, its influences and its collaborations, converse is now one of the must-haves in the sneaker world !
CONVERSE LIKE BOYS
Partners since 2009 , Like boys And converse signed one of most significant collaborations of the 2010s . Released in 2009, the pair designed by the two entities reveals a small red heart on its side panel. This timeless was later revisited and became a real phenomenon from 2015 .
Commercial success for several years, the Chuck Taylor 70 x CDG display it big-eyed red heart , characteristic of the Japanese fashion label, just above the sole. Over time, several variations appeared in the joint collection of the two brands. The big red heart half-cut by the sole has at times given way to a line of several small hearts that follow the sole. On the blue and gray models, the red heart has even turned into black heart , bringing sobriety . Conversely, a version with a bright red sole exists, giving power to the model, whether in high or low version.