AIR MAX 1: A TECHNOLOGY, AN EMBLEMATIC MODEL

There Air Max is one of the silhouettes that have marked the history of the sneaker forever. Designed in 1987 by Tinker Hatfield , famous creator of the Air Jordan 3 , from the Air Jordan 4 as well as many other classics, the pair is an early adopter of the technology Nike AIR and stands out above all for its unique design that lets you see the air bubble inside its soles through a small window at the heel.

In order to conceive the avant-garde design of the Air Max 1 , Tinker Hatfield says he was inspired by the architecture of the Center Pompidou in Paris where he was then staying. The tubes of the famous Beaubourg center will illuminate the brand's best-known designer in swoosh . He will then have the idea of ​​integrating air tubes like those making up the facade of the Pompidou Center. Nike first unveils the model in a version " White/Varsity Red “, sporting a palette of colors ranging from white, to gray and red. The most emblematic Colorway, it has been reissued several times as part of the Air Max Day. Many other colors will later be revealed by the Oregon brand. Following the success met by this revolutionary pair and ahead of its time, Nike develops new editions, each more innovative than the next.

A RANGE OF INNOVATIVE SNEAKERS: AIR MAX 90, AIR MAX 97, AIR MAX 720

The will of the equipment manufacturer is simple, to become more and more efficient while increasing the visibility of this " bubble of air ”. This is how the collection has welcomed many other silhouettes.

Air Max 90

There Air Max 90 is born in 1990 , a few years after the mythical Air Max 1. Unveiled with its color Infrared , this colorway is now considered one of the most legendary in the range. With many collaborations and ever more legendary colors, the Nike shoe is today one of the most essential silhouettes in the Air Max range.

Air Max 95


The Air Max 95 is designed by Sergio Lozano in 1995 , it draws its inspiration from the human anatomy and more particularly from the rib cage . It's the first Air Max to have an Air unit that covers the front and back of the foot. Its aggressive silhouette will be very popular with English burglars according to a study by the London police. It will be highly prized by Japanese collectors with some of its colors exclusively available in Europe and the United States.

Air Max 97

There Air Max 97 hits the shops in 1997 , seven years after the release of the Air Max 90. Initially thought of as a running shoe, the Air Max 97 finally established itself as a lifestyle pair. Imagined by Christian Tresser , the pair stands out with a fully visible Air-Sole unit and a wavy design that adds to its charm. The main inspiration for the model is found in the aesthetics of Japanese high-speed trains which are the epitome of aerodynamics. It will experience dazzling success in Italy, especially in Rome where it will be entitled to several special editions.

Air Max 98

For the Air Max 98 , it is Sergio Lozano who is in charge of this little sister of the 97. It takes up the sole of the latter by adding a different upper. The 1998 release will have the right to several collaborations, notably with the Supreme brand . Its OG color nicknamed Gundam refers to a Japanese anime about mecha fights, very popular in the 90s!

Air Max 720

For its part, the Air Max 720 is based on a much larger Air-Sole unit than previous editions. The emphasis is therefore on the practical side, combining comfort and materials such as mesh or leather. It presents itself as an evolution of the Air Max 270 and is inspired by aerospace aesthetics!

With designs ranging from sober colors to the most original and colorful, the Air Max is a must-have pair of sneakers! With affordable resale prices on all sizes, these models are perfect for lifestyle use, whether you're a man or a woman!

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